Sunday, January 28, 2007

Disney's new ad campaign

Disney's new ad campaign is the best one I have seen in a long time. They have been looking for ways to reignite interest in the Disney themeparks and this was a pretty brilliant and glamorous idea; I can't believe they didn't think of it earlier. They have hired Annie Leibovitz to do a series of photos, the first installment of which features Scarlett Johansson as Cinderella, David Beckham as Prince Charming, Lyle Lovett as the March Hare, Oliver Platt as the Mad Hatter, and Beyonce as Alice in Wonderland. Apparently Annie is setting up for the second installment that will have A-list folks dressing up as the Little Mermaid, Snow White, and Peter Pan. Let's hope they don't ask Michael Jackson to be Pan.




2 comments:

Anonymous said...

http://www.prnewswire.com/mnr/disney/26636/

All the photos are here. Ryan

mish said...

She really is an amazing photographer.. great idea.