Uniqlo

I just returned from a week long trip to NYC, where I bought clothes, ate lots of food, and hung out with all of my friends that didn't and probably won't ever leave New York City (one of the few cities in the world that actually matters).

One of the coolest new things that I discovered was Uniqlo. If you walk on Broadway, right in between Spring and Prince, you will find a brightly lit clothing store that is the Japanese equivalent of H&M (except the quality is a lot better). Actually, the way I originally thought of it was the up-scale Ikea of clothing. The quality of clothing is in ratio with price on a margin of about 5:1. The idea is simplicity, clothing pieces that you can pick up and instantly mesh together with your existing closet of stuff. The next time you are in the city, take a pit stop here.

They also have a nice catalog type book they call Uniqlo Paper. It pairs together spreads of the clothing alongside featurettes that are similar to GQ's now semi-defunct "Seen on the Street" section, where they chat up artsy fartsy folks on the streets of New York wearing Uniqlo. Pair that with interviews ranging from Kim Gordon of Sonic Youth, Chef Morimoto (the Iron Chef, yes that's right), to various foundational blocks of the Uniqlo brand like its textile masters and interior designers.
http://www.uniqlo.com/us/uniqlopaper/